Category: reviews & case studies


Cameron’s political presentation

February 28th, 2010 — 7:43pm

So then, today, David Cameron delivered a speech to his party conference without notes. Isn’t it sad that this fact it ranked pretty highly on the list of ‘important things to report’ about this speech?

Opinions about how effective the speech will be appear to be divided (pretty much along the lines you’d expect), but the one thing that every report I’ve read (so far!) mentions is that he went without notes. That should have been a good thing. Sadly it wasn’t.

Why not?

Because although he didn’t have notes, that didn’t mean he didn’t have a script. Watching the video, I’m struck by how limited the range of gestures is – by how formulaic and contrived it all looks…. and by how it’s obviously been practiced within an inch of it’s life.

There’s no joy, no improvisation and no imagination in the delivery. In short, it’s sterile. He’s just reciting a script that’s running in his head rather than by a teleprompter. Is that any better? Really?

Judging by the fact that the ovation afterwards – from the Tory Party Faithful was well under two minutes, it looks like I’m not alone at being under-awed. :)

4 comments » | Articles, reviews & case studies

TED talks – presentations at their best

February 25th, 2010 — 9:04pm

Normally I like to create something new in these posts – after all, any fool can cut, paste and hack at other people’s work.

This time, however, I’m going to break my own ‘rule’. Take a look at this talk from TED on youtube
http://www.youtube.com/watch?v=rrkrvAUbU9Y. It’s a guy called Daniel Pink talking about motivation.

Notice how natural he is – how he resists the temptation to glance at the screen behind him. Notice how he uses the screens on the floor in front of him to show him what the audience sees but also what’s coming up next. Towards the end, check how for just half a second his eyes skit sideways to look at the person coming to the edge of the stage to follow him on – that’s attention to detail. This man is very much in charge of what he’s doing. Notice also the simple message – he doesn’t try and do too much…. “There’s a mismatch between what science knows and what business is doing”. Check out the clean, simple slides and…..

….. stop! If I go on any more it’s going to sound like a proposal of marriage! :) Thank heaven’s he’s an expert – if everyone was this good we’d be out of jobs.

2 comments » | Articles, PowerPoint and other packages, reviews & case studies

presentation zen

January 22nd, 2010 — 2:12pm

Long term readers will know I’m a great fan of the whole style of Presentation Zen. The books cool – but if you want to get a brief overview, this video takes less time to watch than the book takes to read! :)

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Design Tools

December 21st, 2009 — 12:47pm

pen and paperI’m a fan of doing things by hand – pen/pencil on paper – before you start to use your computer. The very second you fire up your computer you start to think in the way the software things… or rather how it forces you to think. I can’t prove it but it seems to me that the designer(s) had a specific way of thinking in mind when they write software and that this puts implicit assumptions into the software: the designers and therefore the software itself assumes that you’ll be doing things in a particular way… their way.

If you happen to think the same way the software does, you’ll find the software easy to use and if you don’t, you won’t.

Of course, if you do think the ‘right’ way for the software, you’ll have the advantage of finding things easy/intuitive, but you’ll also have the downside of being much less likely to produce something original (or even interesting!) as millions of other people will have done things just like it before you.

If you think differently you might find it easier to produce something original/interesting/effective but only at the cost of it being harder to produce anything at all in the first place. For me, there are some software packages that, when I use, I feel like I’m pushing an elephant up a hill.

That’s why I suggest to my clients that they don’t use electronic toys until well, well after they know what they want to say and how they want to say it – pencil and paper are about as easy to master as it gets; the advantage is that you can concentrate on what you want to capture, not on remembering how to capture it.

Let me give you an example, picking on Microsoft’s Word. Suppose I want to change the layout of the page from portrait to landscape. Where are the tools for doing this? They’re under the Files Menu as page setup. If you’ve been brought up on Word that probably makes sense to you out of sheer habit. But under the OpenOffice package you’d change the layout of a page under the Format Menu – in the same way as you’d change the format of a paragraph or a line, you’d just reformat a page. To me that’s more instinctively sensible.

No doubt there are other people who won’t think like me, of course! :)

I have the same preference for Apple’s Keynote software over Microsoft’s Powerpoint; it’s just more intuitive. Things are where I expect them to be and I don’t have to think about where a command might be; I just go where I’d put it if I was writing the software and there it is…

What are the advantages of this?

  • I’m not forced to think in a certain, alien, way when I design – don’t underestimate the effects of this. If I’m thinking in a strange way I’m not going to be working at my best. Just think how much harder it is for someone who’s left handed to be forced to write with their right hand.
  • I don’t have to waste time figuring things out – and that’s a real time saver. Not only do I save myself time in the obvious way of not having to stop and think about how to do something but, because I never have to break out of my ‘creative’ way of thinking there’s not the 30 seconds or so of ‘reorientation’ time every time I have to do something.
  • Picking on PowerPoint for an example: to insert a picture I have to INSERT/PICTURE/FROM FILE and then navigate to where I keep my pictures. To do the same in Keynote is a simple click/drag. Not only is it quicker in its own right but crucially it doesn’t interrupt my thought processes. The result is higher productivity. In all seriousness, I bought my first Mac laptop on something of a whim, despite it costing about £200 more than the equivalent Windows-based machine. I did some hard number-crunching with a spreadsheet a bit later and even if I charged my time stupidly cheaply, I figured that I’d got my £200 back in terms of extra productivity in a matter of weeks. Now that I know the Mac OS, or course, it would take even less…

    Incidentally, this article started off life as me wanting to right something nice about Xmind – it’s free, open source and effective – a great way to draw MindMaps and so on to develop the structure of your presentation. (There is a paid-for ‘pro’ version but I’ve not needed it yet.

    Comment » | Articles, Personal, PowerPoint and other packages, reviews & case studies

    Christmas Freebie – no catch, I promise! :)

    December 18th, 2009 — 12:06pm

    Not a single catch, Honest!

    As it’s nearly Christmas, I thought I’d give away a copy of our two Ebooks. In keeping with what we do it’s a presentation skills ebook and comes with a second book of simple presentation tips.

    All you have to do is let me know, before the 31st of December, why you need it. Simple as that – I’ll let whoever needs it most, have it. Can’t be any more straightforward.

    Of course, I don’t have any objective way of deciding who needs it most, so it might end up being a silly idea, but we’ll see.

    Have fun everyone!

    Simon

    5 comments » | Articles, BTTradspace blog competition, reviews & case studies

    Book Review: Confessions of a Public Speaker

    December 7th, 2009 — 1:17pm

    Confessions of a Public Speaker - front page
    I’ve finished it – just… I must admit I was surprised (and flattered) to receive a freebie copy but never the less, I leapt at it when it arrived: Scott Bergun’s “Confessions of a Public Speaker“. Looking at the list of people who’ve already reviewed the book favourably though (including some presentation heros of mine such as Garr Reynolds), I can’t see why I got a copy, but never look a gift horse in the mouth. Of course, as all the listed comments are breath-takingly positive, I’d be a minority of one if I didn’t like it… and a very brave (or foolish) minority at that.

    Let’s deal with the downsides first: quickly getting them out of the way…

  • The images are pretty shoddy – over dark and with not enough contrast; they’re not very well constructed either, in that there’s an awful lot of distracting background ‘fluff’ in some of them. In short, they’re not of the quality Scott would put on his slides. :)
  • The print quality isn’t great – I know heavily bleached paper isn’t great for the environment but just a little more whiteness would have made things easier to read, particularly by the light of my bedside light!
  • after that, it’s all various shades of ‘good points’. Actually, I say that advisedly as you might not find the book to be what you’re looking for. If you’re looking for a simple ‘how to’ book, this isn’t it – it’s not a book about presentation skills: there’s plenty of good, sensible advice here but it’s not a simple ‘recipe book’ of getting your presentations right (or even just getting them better). Instead, Scott assumes you’re his readers are intelligent and are prepared to read/work/think. If you are, great, because there’s lots you can use.

    And there’s the issue – this is a book that you have to work at to use if you want to be a better speaker, with better presentation skills.

    Why?

    Because as I said above, it’s not a “how to” book. It’s a conversational, entertaining (but informative) book: it’s more coffee-table than office bookshelf (though the latter is where I’m going to keep my copy). There are little wry smiles of ‘ah yes, I recognise that!’ all the way through and if the footnotes and other humour are anything to go by, I think Scott and I would get on very well indeed if we ever met up. His humour is slightly more dry and subtle than I’ve come to expect of Americans, almost British in it’s levels of irony: as I’m British I lapped it up, of course!

    On the downside, I shouldn’t like him, because he’s what I fear most when I have to train people – someone who speaks to speak. He’s a professional public speaker and my experience of ‘professional public speakers’ is that most of them are far too fond of their own voices and not fond enough of their audience. I prefer to work with people who don’t necessarily want to speak but who feel passion-bound to do so.

    Despite that personal bigotry on my part, I loved the impression I got of the man.

    Sure, there’s some padding: the chapter on confessions is drivel, full of mistakes that only a rookie presenter would make, such as getting surprised by porn on your computer – but somehow even that, coming as it does towards the end, takes on a gentle, wry humour that keeps you smiling to yourself.

    On the upside there’s some great reference material to balance the fluff: the bibliography alone more than cancels out any hints of negativity I might have had after ploughing through self-agrandising confessions. (You know the type – people confess a mistake only to brag about how they managed to create a work of art out of the ruins of the presentation.)

    So that’s it.

    In short, well worth the read. Not a how-to but more of a how-I type of book; more reading for leisure than reading for training but if that’s what you want, very definitely worth your £££ or $$$

    Comment » | Articles, reviews & case studies

    A little bit of research about the spotlight.

    October 17th, 2009 — 11:23am

    I’m reading :59 seconds at the moment, by Prof Richard Wiseman. Despite the name, it’s not an action-thriller, with the rugged hero fighting to save the world in less than a minute… James Bond style. Instead, it’s about the things you can do which make life better (for yourself) in short, sharp bursts. Amongst other things it debunks some of the common self-help myths by pointing out that they’re actually not based upon any scientific research. (See here for ranting about an example of where research is mis-used but a quick Google search on “7% myth communication” will give you a couple of days reading!).

    As a performer and then a trainer, I know that mistakes happen and that (usually) they’re not as obvious to the audience as they are to the performer who makes them. Okay, as a theatre technician I’ve made some boobs such as playing the wrong music for a dance, and there was no way anyone could have not known about that one, but you know what I mean…

    Wiseman’s book provides some convenient supporting evidence for that experience.

    In a short section about they “Spotlight effect” he describes an experiment performed on students at Cornell University by Thomas Gilovich. He established that the students at Cornell, in general, wouldn’t be seen dead wearing a Barry Manilow T-shirt and then made a late-comer to meeting wear one. Cruel and un-natural punishment indeed!

    After a couple of minutes the late-comer was taken back out of the room and asked to guess how many of the other students had noticed the Manilow T-shirt. Their guess was that about half of the people around them spotted their humiliation! However, when the other people in the meeting were asked to confirm this, it turned out that only about 20% of them noticed anything.

    In other words, you feel worse than it looks to other people!S

    Comment » | Articles, Presentation tips, reviews & case studies

    Bad starts

    June 19th, 2009 — 9:17pm

    Sometimes you can recover from a bad start to your presentation. Sometimes you can’t…. :)

    http://www.youtube.com/watch?v=UGZyG0Jchjo&feature=related

    The worst presentation skills in the world: should I call to offer some training? :)

    1 comment » | reviews & case studies

    That’s virgin’ on being bad practice…..

    June 17th, 2009 — 1:23pm

    Virgin trains, in the UK, are having a big marketing kick on the TV at the moment. One of their adverts shows an apparently inept presenter writing his slides on the train and – at the same time – getting more and more ‘hyped’ so that by the time he arrives, he’s confident and ready to go.

    Reasonable advert, I suppose….

    …. but shockingly bad tactics as a presenter! :)

    I’ve said it before and I’ll no doubt say it again – you need to rehearse your stuff out loud. There’s no way to know what’s going to work if you just ’say’ it in your head.

    Firstly, there are combinations of words and sounds that it’s all too easy trip up over – though of course this will never happen in your head.

    Secondly, it’s impossible to judge timing with things only happening in your head – and that makes it all too easy to miss-judge things.

    Talking is a physical thing – you need physical practice. After all, you’d not practice playing tennis by just watching Wimbledon, would you…..?

    1 comment » | Presentation tips, reviews & case studies

    A masterclass…

    June 4th, 2009 — 2:38pm

    Setting aside for the moment what he says (as, if you can!), it’s worth some time to look at Presedent Obama’s recent speech – if for nothing else as a masterclass of how to be relaxed and natural… It’s currently available via the Whitehouse channel on YouTube here: http://www.youtube.com/whitehouse

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