That’s virgin’ on being bad practice…..
Virgin trains, in the UK, are having a big marketing kick on the TV at the moment. One of their adverts shows an apparently inept presenter writing his slides on the train and – at the same time – getting more and more ‘hyped’ so that by the time he arrives, he’s confident and ready to go.
Reasonable advert, I suppose….
…. but shockingly bad tactics as a presenter! 
I’ve said it before and I’ll no doubt say it again – you need to rehearse your stuff out loud. There’s no way to know what’s going to work if you just ’say’ it in your head.
Firstly, there are combinations of words and sounds that it’s all too easy trip up over – though of course this will never happen in your head.
Secondly, it’s impossible to judge timing with things only happening in your head – and that makes it all too easy to miss-judge things.
Talking is a physical thing – you need physical practice. After all, you’d not practice playing tennis by just watching Wimbledon, would you…..?
Category: Presentation tips, reviews & case studies One comment »
July 2nd, 2009 at 10:30 pm
[...] Raybould of Curved Vision wrote a piece — “That’s Virgin’ on Being Bad Practice” – about the need to practice your speeches out loud. I wholeheartedly agree with what he [...]